The excerpt in red is taken from Midaregami, a book of poetry by YOSANO Akiko. The image is that of a woman in love with a man who does not notice or return her feelings and continues just as he always has. The ad is comparing this poem to the engineers who put their heart into a beautiful and well-crafted product and to the customers who feel a passion to own and drive such a car. Yet the machine simply does what it does, feeling nothing for those who are so in love with it.

There is a bit of imagery at the end that is a bit difficult to translate: michi wo toku, "explaining/teaching the ways," where ways is similar to the analogical use of path or way as a methodology (e.g. the way of the warrior) but also has the meaning of a literal road.